Haaretz - Israel News - The many colors of marketing success

"After much consulting with marketing experts, TheMarker's number one choice was the campaign against the disengagement from the Gaza Strip, led by the Gush Katif headquarters and its director, Rafi Seri. Not only did the campaign lead to a dramatic change in public opinion, from 65 percent in favor of the disengagement before the campaign to less than 50 percent when the list was published, but also the campaign's simplicity and "viral" effectiveness bore witness to the ability of a simple message with a simple symbol to recruit supporters and advance a cause."